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Image for Outdoor Advertising - the Modern Marketing Force: a Manual for Business Men and Others Interested in the Fundamentals of Outdoor Advertising

Outdoor Advertising - the Modern Marketing Force: a Manual for Business Men and Others Interested in the Fundamentals of Outdoor Advertising

By: Outdoor Advertising Association Of America

Price: £12.00

Publisher: Usa, Outdoor Advertising Association Of America: 1928

Seller ID: 12077


8vo (6" x 9") , 227pp. Vg+. Decorated dark blue soft leatherette boards; light wear to tail of spine; b/w photos. Completely absorbing guide to what was then a relatively new field covering all sorts of aspects from content, physical design, psychology, placement, marketing, etc. , etc. It's absorbing because of the light we can now see being unwittingly shed on the environmental damage then starting to be caused to urban and rural America - phenomena sadly repea... View more info