Outdoor Advertising Association Of America
Title Outdoor Advertising - the Modern Marketing Force: a Manual for Business Men and Others Interested in the Fundamentals of Outdoor Advertising
Publisher Usa Outdoor Advertising Association Of America 1928
Seller ID 12077
8vo (6" x 9") , 227pp. Vg+. Decorated dark blue soft leatherette boards; light wear to tail of spine; b/w photos. Completely absorbing guide to what was then a relatively new field covering all sorts of aspects from content, physical design, psychology, placement, marketing, etc. , etc. It's absorbing because of the light we can now see being unwittingly shed on the environmental damage then starting to be caused to urban and rural America - phenomena sadly repeated globally in the decades since then - which caused Ogden Nash to write, "I think that I shall never see / a billboard lovely as a tree. / Perhaps, unless the billboards fall, / I'll never see a tree at all. " The b/w photos unexpectedly give us some fascinating insights into contemporary American life, and are worth the price of admission on their own.